Staging to Sell

What is Staging?

Staging is the art of merchandising your home for sale, just like a retail store does with its products.  How a house looks is critical for its timely and profitable sale, second only to establishing an appropriate listing price.  The term “house” is bolded here, because the word “home” pulls at the emotional heart-strings and needs to be removed from the seller's mindset in a successful sale.  

When you decide to sell, your residence changes from being your home to being a product that needs to appeal to the largest possible number of buyers.  Buyers, and their agents, are heavily influenced by the photographs of the house for sale, so it is critical that the home is staged not only to show well, but also to photograph well.  These pages are all about showing you how to do that!

Are you maybe a little bit skeptical?  Perhaps you sold your home years ago and never had to think about "staging" your home first.  Click here to see one of my real-life staging success stories and see how it can make a difference!

You don't need a professional staging company, though, to get your home ready for a quick sale at top dollar.  Click on the following pages for advice on work you can do on different areas of your home to get the biggest bang for your buck.

First Impressions






Cleanliness and Clutter

Don't want to figure it out yourself?  If you're in the St. Louis metro area, contact me to set up a time for me to view your home and create a customized "Presentation for Profit" room-by-room, staging to-do list tailored for your home.